Edifier’s design philosophy of respect

Edifier’s entire design philosophy revolves around one word – “respect”. Specifically, respect towards different people, respect towards different cultures, and even respect towards design itself. With this in mind, Edifier strives constantly to design speakers that are truly unique and which truly stand out.

Edifier’s latest model, the Spinnaker, recently won the CES Innovations Design & Engineering Award 2012. It features extreme bass as low as 20Hz, pumping out 300W of pure sound.

Zhang WenDong, Edifier Founder says that designers can’t work in boring boxed-in places like in factories, as it limits imagination and closes the mind to unique design. Edifier’s design studio in Guangzhou is truly a designer’s haven. Facing the Jiu Jiang river, the massive 16,000 sqft studio with a 5m-high ceiling houses only 12 designers, giving them ample space to create beautiful designs. This, he says, is also a form of respect towards the designers as well.



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I run Pixl.my, a managed hosting service in Kuala Lumpur, Malaysia.

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